Released on: February 15, 2008, 10:22 pm

Press Release Author: alka

Industry: Management

Press Release Summary: A Consultant could be an Expert about Absolutely Anything

calling you a "consultant" demands further clarification. A consultant who. What
specific problems do you handle? And who needs what you know? Everyone? (Never true)
Businesses selling to seniors? (A precisely defined niche) Success depends on how
clearly you can define yourself and what you offer. How easily can potential clients
understand it?





Press Release Body: A Consultant could be an Expert about Absolutely Anything

calling you a "consultant" demands further clarification. A consultant who. What
specific problems do you handle? And who needs what you know? Everyone? (Never true)
Businesses selling to seniors? (A precisely defined niche) Success depends on how
clearly you can define yourself and what you offer. How easily can potential clients
understand it?

You provide clients more than your expert knowledge and problem-solving skills. Your
delivery styles (tricks) are every bit as valuable as your knowledge base. We all
relate to some businesses (personally and professionally) more effectively than to
others. Great match-ups require something akin to a mating call to help a consultant
find and connect with ideal clients.

Every consultant is unique in important ways. Your challenge is to express those
significant intangibles - so they set you apart from others using the same job
title. Do clients understand what you can do for them? How you're different from the
competition? Why they'd prefer you?

Article Marketing is Your Ideal Stage

whether you're selling a service, speaking or training, nothing persuades like
offering a sample. Writing articles that highlight your style and expertise does
that for you. A meaty, 600 to 800 word article is long enough to deliver a tangible
taste.

Once it's widely posted, the message can be read by thousands. Some readers will
search for what else you've said, or click over to your website. Writing repeated
in-depth articles further establishes your niche, point of view, and expertise.
They're building your name recognition and readership in short order.

Your stock-in-trade is information, so packaging it into articles makes you a
content creator. The Internet voraciously demands a steady diet of new material.
Websites, ezines (and now blogs) efficiently deliver ideas to targeted readers. But
sad to say, too many articles consist of rehashed, low-grade material. Stand out
with fresh, professional-quality information. Being a cut above builds respect and
trust - a must for doing business down the road.

Local Search can further define Your Market

Unlike a plumber or day care center; most consultants needn't be confined to the
local arena. Your Internet exposure connects you to a national or global audience,
if that's your goal. But if your target market is closer to home, articles still
help to position you.

Recent researches by The Kelsey Group show that 70% use the Internet to make local
buying decisions. And nowadays, 36% of search engine queries request local search
results. That means the person includes a geographic term in their search engine
query. For example, a query with: "employee benefit consultant" + Denver only list
the small pool of appropriate Denver providers.

Every consultant needs to make sure their information appears in local search
queries, http://www.yellowpagesage.com/localsearch.html. The trend toward local
search is growing quickly. Businesses can easily be left out-which makes them
unsinkable by online searchers. Who can afford to miss 70% of their client base?
Having your own website isn't necessary - but still helpful for a variety of
reasons.

Potential Clients will Check You Out Online

Surveys reveal that over half of respondents consider search engines a better source
of buying information than Yellow Pages, newspapers or magazines. When someone
enters your name or company into Google (in quotes), what comes up?

It helps if your name is unusual. If not, follow up with "search within results" for
a qualifier term (like your specialty, "employee benefits") to find your cites.

In just a few moments, searchers get a picture of your professional standing and
scope of recognition. They're likely to be swayed by what they see. Who mentions
you, and what are they saying? What kinds of links come to your website? If you've
been publishing articles, they'll also show up - enhancing your credibility and
incoming links.

In my own case, a Google search for my name showed about 100 cites before I started
article promotions. Now that's well over 3,000. So many cites boosted my website
traffic and Page Rank as well.

If you haven't gone "ego surfing" on Google for mentions of your name, you should.
Because the public will. Make sure there's plenty of stuff for them to find that
does you proud.


Web Site: http://www.greatpromotionsite.com

Contact Details: rana.alka38@gmail.com